BearManor Media News — mad

10 Questions and Answers with Mark Arnold, author of Unconditionally Mad1. Why a MAD Magazine book now?My publisher, Ben Ohmart, has been bugging me for a history of MAD book for almost a decade. After the success of "If You're Cracked, You're Happy, Part Won and Part Too" it seemed inevitable that I would eventually tackle America's foremost humor magazine for the past 70 years. 2. Why didn't you want to write it?I didn't want to do it for a number of reasons. I knew it would be a massive undertaking, and in the end, I was right. I also...